A small business optimistic approach to the virus
I’m not a doctor or a medical professional so I’m afraid I can’t give any medical advice on this subject. But as a small business owner, and an eternal optimist (as a pessimist once called me!) I thought I’d share with you my optimistic plan for the next few weeks.
The Corona virus outbreak has caused some uncertainty for us all, and as small business owners we’re all kinda in the same boat. Let’s be honest, things are likely to get worse before they get better.
Unless you’re a toilet roll manufacturer, in which case you’re probably enjoying all the extra cash that landed in your bank account over the past couple of weeks.
I’ll be honest and say that the Coronavirus hasn’t yet had a huge impact on my business, but I’m fully expecting it to … while I can, I’m going to carry on with what I do best, and that’s taking great images of some fabulous people who know just how important it is to nail it on social media in order to grow your business!
If you’re booked in to have a photo session with me and you’re unwell, we’ll reschedule it! If I’m unwell, we’ll reschedule it! It’s as simple as that …
No doubt the time will come in the next few weeks when I’m going to be quieter than usual … and do you know what, I’m kinda looking forward to it! I’m almost scared to say it, but yes, I am looking forward to it.
OK, the idea of being poorly doesn’t sound very appealing and I am freaking out somewhat about the financial implications … But on the flip side, I think my business will come out stronger out of this, especially if I play my cards right.
Having a few quiet weeks will give me an opportunity to focus on those aspects of my business I’ve been neglecting recently. I’m looking forward to reviewing my business strategy and my marketing strategy. I am actually excited about setting up a social media calendar and not having to worry one week to the next about what I’m going to post on Instagram.
I can dedicate some time to tidying up my website and updating my galleries with some fresh images. I can also start blogging properly again! Which means you’ll be hearing from me a lot more often. Isn’t that fab?!
I attend a fair amount of networking events in the local area. Some will probably be cancelled, some hopefully will not. As long as I’m well, I’m planning to go along. Networking events are not just about getting new business, but about building relationships with other local business owners. Nurturing these relationships is even more important now than ever. Sharing our concerns, talking about the problems we are facing and coming up with solutions together is essential for our businesses to survive and thrive.
I’m also looking forward to having some quality time together with my family. Schools haven’t shut yet, but no doubt they will very soon. I will probably regret saying this in a few weeks’ time, when every single Netflix episode has been watched, and every board game in the house has been played more times than I’d like to imagine, but I’m actually looking forward to spending time as a family.
I’m also looking forward to having the time to read a good book, or bake a cake (providing I can get hold of the ingredients). You never know, I might even get the chance to do the decorating we’ve been putting off for the last few months.
I might change my mind about all of this after a few weeks, but for the time being I’m going to keep being the eternal optimist and glass half full kinda person.
So I’m going to leave you with this picture of a half full glass of gin and tonic.
Disclaimer: this is purely a metaphor for my current state of mind. Because, no glass of gin and tonic stays full for any length of time, especially on Friday evening!