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Home Guest blog How to look like YOU and get the most out of your photoshoot

How to look like YOU and get the most out of your photoshoot

by Ally

With Vicky Booker

I’ve known Vicky for many years, and we have worked together on several collaborations already. Vicky is an extremely talented stylist, and her advice on colours and wardrobe choices is invaluable. In fact, having a consultation with her a few years back has been one of the best things I’ve ever done. It has made clothes shopping so much easier! I now know exactly what colours and what kind of clothes suit me, and I don’t get distracted by any other clothes.

Vicky also runs regular style updates via her Facebook group. If you haven’t joined her yet, I highly recommend that you do.

I am really thrilled to be collaborating with Vicky again on this fabulous guest blog post, helping you lovely ladies decide what to wear (and what not to wear!) for your personal branding photo session.

Vicky is a Style & Personal Brand coach who has boosted hundreds of women’s image
confidence by helping them to be the most stylish and impactful version of themselves. She
loves guiding them to find their own sense of style that both suits them and projects their
values and personality.

You’ve booked your photoshoot. You’re excited. You’re keen to get some amazing shots for your website and social media. Shots that perfectly capture who you are and what you’re about. 


But then it hits you – “what on earth am I going to wear?!”


It’s one of the toughest decisions you come to after booking a photoshoot and something you may deliberate over for some time. Especially if you’re worried you won’t look like you on the day.


And I get it, the struggle of what to wear, and what suits, is something I hear time and time again from my clients. I’ve also had the same panic when I’ve had my own photos taken!

Clothes are the way we choose to represent ourselves. They tell part of our story when we haven’t had the chance to interact with people personally yet. They’re our ‘packaging’ and form a part of the first impression we give to people. So, it’s important to spend some time thinking what clothes are going to make you feel your best in your photo.

As someone who’s been through it, and helps clients in the same dilemma you’re having, here are some of my top tips:

Wear something that’s going to make you look like YOU

I’m not suggesting you would’ve gone in fancy dress, but often when we need to ‘dress up’ for an occasion, we lose all sense of self. We might go for what we think we ‘should’ wear, or what everyone else is wearing, or something ‘smart’, because we think we need to look professional. By all means take inspiration from other people you admire, or looks you love, but don’t be afraid to go your own way.

Be authentic to your business and personal brand

You may well want to look professional; you may want to look smart. But here’s the thing, this is all about authenticity baby! If you run a business making gorgeous handmade baby gifts, artisan marshmallows, or maybe run yoga retreats, is it really going to resonate with your audience if you rock up to the shoot in head-to-toe formal tailoring and a crisp white shirt? (unless that’s what you wear on a day-to-day basis, in which case go for it!). Stay true to you and your business.

Let your clothes translate your core values

To help with that authenticity idea, in advance of your shoot, think about the image you want to portray and how you want people to feel when they see the photos. What are your core values? Fun? Energetic? Accessible? Expert? Calm? Pick your top three then choose clothes that reflect those values and that message.

Season-proof your shoot

On a more practical note, think about the seasonal style of your outfits to get the best out of your photos and you’ll be able to use them year-round. On a chilly winters’ day on an outdoor shoot, wear something under your coat that’s still on-brand so you can put on a brave face and take it off for a couple of shots. Similarly, you could pop a jacket or cardigan over a lovely floral dress in the summer. In a nutshell, layers are your friend.

Pick another time to experiment

Finally, now may not be the time to experiment with a completely different look altogether. It’s tempting to get a new hairstyle and buy those funky trousers you’ve had your eye on for ages but not dared try. But you’ll risk looking uneasy and uncomfortable in your shots – and, well, a little less like you.

If you’ve an upcoming photoshoot with Ally and would love some guidance and inspiration on what to wear to feel amazing I can help! I’ve put together some special photoshoot packages to help you make the most of your personal brand photos.

If you’ve been thinking of having a personal branding photoshoot for a while, and Vicky’s blog has given you the confidence that you need, let’s have a chat. I’m currently on maternity leave, but add your name to the waiting list and I will be in touch with you soon.

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