Hello there lovely people …
And welcome to my latest blog. How are you all doing my lovelies?
Just about survived the month of January? Yeah, I know … me too!
When I first planned my blog content for this year, I had a completely different blog in mind … but it somehow didn’t seem fitting in view of the situation that we all find ourselves in.
So, I changed my mind … and today’s blog is about coming out of lockdown with a business that is stronger than ever!
I mean let’s be honest, lockdown is a pain in the bum! Don’t get me wrong, I understand why it’s necessary, and I don’t envy the people who are making these decisions. But as a business owner, I’m finding it hard!
When the first lockdown hit, I was completely shocked, and it took me a good few weeks to find my feet. I mean, how are you supposed to keep a business running, when you are not allowed to keep a business running? Once I did work it out though, I was able to put a strategy in place which actually paid off, and the months which followed were some of the best my business has ever had.
So here are my 5 top tips on how to emerge from lockdown with a business stronger than ever!
Update your website
Let’s be honest, when was the last time you updated your website?
We all know we need a website for our business, but once we’ve had one built, we tend to forget all about it. Your website is essentially your business shop front. Imagine if you had a shop front on the high street? Would you leave the window display the same for 3 years running? You probably wouldn’t …
So why do the same with your website?
If you manage your own website, then great! Get working, girl!
If you have a web designer or a web company who manages your site, get in touch with them and have a chat about how your site could benefit from a spruce up? I don’t mean an entire overhaul that will cost you thousands of pounds (although that might be necessary, if you haven’t done anything to your website in a very long time!) but a good tidy up could really benefit your business.
Shameless plug coming up – this might be a good time to update some of the photos on your website too … to make it look fresh and up-to-date. If this is something that you’re thinking about doing, I’m always happy to have a chat about how some new photos could help make your website look so much better and so much more professional. There’s a button at the bottom of this email, for you to get in touch.
Become a social media queen
Don’t ignore social media – in fact, become the queen of social media.
Despite all the bad press it sometimes receives, social media can be a fabulous business tool, whether you are an e-commerce or a service based business.
With all of us stuck at home, more people are spending their days scrolling through social media (in between home schooling, and drinking all of the gin!) … so most of your target audience are going to be on social, right now!
It’s easy to panic and think you’ve got to be visible everywhere to everyone, but actually that’s more likely to leave you completely stressed out … my advice is to start small, pick one channel, and absolutely nail it!
And most importantly, be authentic. Be you. Don’t hide behind your brand – show up, show your face. Introduce yourself to your audience … more than once!
Second shameless plug coming up – Finding photos to post can be hard, and extremely time consuming. If you would like a collection of images that are unique to you and your brand, that you know you can just dive into whenever you need a photo for a post, you know where I am … so get in touch for chat! You can do so by clicking on the button at the bottom of this article.
Also, don’t forget to check the insights – all social media channels will provide you with insights. How many new followers you’ve gained? Which posts did better than others? You don’t have to get too hung up about them, but it’s worth making a note of what worked, and what didn’t … and then adjust your posts accordingly.
You won’t nail it overnight, but in a few months’ time you might just find yourself with lots of extra followers and a pretty strong social media presence.
Engage with your audience
Don’t just post on social media – engage!
Like, comment, share! Start conversations, join conversations.
All this does is help you strengthen you brand, and position yourself as an expert in your field. And as a real person with feelings and opinions.
You can’t beat a real connection with another human being!
A few months down the line, one of the people you’ve engaged with on social media may need the service (or product) that you’re offering and they will get in touch with you, because of that connection you were able to create.
Create useful content
To some people creating content comes really easy. To others, creating content is their idea of hell …
If you’re in the first category, then go ahead and do what you do best!
If you’re in the latter category, don’t worry, you are not alone. In fact, until not that long ago I was one of you. The simple idea of creating content would have me drawing a complete blank! What the hell am I supposed to be talking about?
So here are some tips on how to create some useful content for your audience.
Choose a day when you are likely to have a couple of hours of undisturbed time (easier said than done, I know!) and try to think of 3-6 topics that you could be talking about. These are the kind of thing you are passionate about in your business. Then, for each topic, write down some bullet points for the most important things you have to say.
Don’t be afraid to look around on the internet for similar articles or topics for ideas. I’m not suggesting that you copy other people’s blogs – but reading articles written by others in the same industry as you, can help put your own ideas into perspective.
Make some notes, or write a quick draft and that should be 3-6 months worth of content ready for you to publish. Now you can go ahead and publish that blog post, start a podcast, do a live video or use your chosen social media channel as a micro blogging platform.
Online networking events
Don’t forget to attend networking events. You may have a been a serial networker before, or the thought of going to such an event may have filled you with dread.
In my opinion, online networking events are completely different to any face to face event I have ever been to … also, some that I used to enjoy going to in person, I found didn’t translate very well online. While others, actually turned out to be much better online.
Don’t forget to make an effort with your appearance. You can keep you pj bottoms on if you like, but definitely make sure you are wearing something remotely business appropriate for the top half. Brush you hair, apply some lippy. You are still there to make a good first impression after all …
An advantage of Zoom networking events is that you are no longer restricted to ones in your area – especially if the service or product that you offer is not area specific either – it’s definitely worth trying some out further afield too … you never know where your next connection, or your next client is going to come from.
And that, my lovelies, are my 5 ways you can make sure that your business is in tip top shape for when lockdown is over and people start returning to some kind of normal (does anyone still know what that is?!)
I hear that having a subscriber list and a newsletter can be really useful to keep in touch with your audience. Which is why, I’m working on mine right now … Keep you eyes open for subscribe buttons popping up soon!
If you already have a newsletter, I’d love to find out how it’s working for you and if you have any advice in this area?
And finally …
Don’t forget to look after yourself! We are living in completely crazy times, and being stuck at home, trying to run a business, while also trying not to go insane, and looking after the children, etc etc … can sometimes get too much. Take time out when you need it, rest, and try to have some fun whenever possible.
See you all on the other side!!!
oh, and if my shameless plugs have peaked your curiosity about how a personal branding photo session can help your business right now … Click on the link below, and let’s have a chat! There’s no obligation to book anything. Just bring your coffee (hey, make it a G&T) and let’s talk.